Della & James - Lingerie brand design & concept.

We were approached to design a new lingerie brand and were made aware of a beautiful story about the name of the brand. The story led us to design the logotype in such a way that would link each word to the ampersand, a simple but nice touch evoking the morale of the story. A very simple but recognisable seam was added to the lockup to finish the brand. The brand was rolled out onto packaging, advertising and toiletries.