UniQuest - Brand refresh, website direction, event & exhibition collateral, in-house digital assets & printed materials.

UniQuest, are a world leader in student engagement, admissions, and conversion for the education sector, and are part of Keystone Education Group, they entrusted us with the task of assessing and revitalising their brand.

We began with an initial review of their existing brand documentation, which had been developed in the US. The primary identity was to be preserved; however, we identified significant opportunities to enhance its application, including colour theory, supporting assets, photographic tone, typographic setting and iconography. Our goal was to transform the brand into one that better resonates with its audience and stands out in a competitive landscape.

This refreshed brand is now seamlessly integrated across a wide range of materials, including event and exhibition assets, a new website, print and digital collateral, presentation decks for both internal and external use, case studies, and merchandise.

The response from both UniQuest’s target audience and internal stakeholders has been overwhelmingly positive, reflecting the brand’s strengthened position and appeal.